This cult classic, loose setting powder locks in makeup for long-lasting, 16-hour wear without adding weight or texture. Ultra, finely-milled formula absorbs oil and controls shine for 24 hours, while creating a flawless, matte finish with no photo flashback.
Truly translucent, the #1 Setting Powder* is Laura’s makeup must-have to set and maintain the color of your Foundation. Exceptionally milled to deliver incredible staying power without weight or texture so skin looks and feels soft, smooth and flawless from day to night. It’s no wonder, 1 Translucent Loose Setting Powder is sold every 20 seconds!** In 3 shades for virtually all skin tones including dry skin, combination skin and especially oily skin.
24HR Shine Control: Provides extended shine control, great for normal to oily skin types
Feels Breathable: 95% of users say the ultra finely-milled powders feel lightweight on skin and allow skin to breathe***
Silky Soft Formula: Formulated with natural amino acid powder, 89% of users say this powder feels silky soft on skin***
Cake-Free: 89% of users say the powder doesn’t settle into imperfections and never looks cakey
Vibrant, Color-True Wear: Does not oxidize or change the color of foundation, leaving makeup looking vibrant and true to color all day
Foolproof: Our artist-inspired “press & roll” technique ensures the perfect application every time, with 91% of users saying it applies effortlessly.
No Photo Flashback: Truly translucent formula leaves no photo flashback
Does not clog pores. Dermatologist-tested. Suitable for all skin types, including oily skin, dry skin, and combination skin. Non-comedogenic. Fragrance-free.
Three Shades for Virtually All Skintones
Translucent: Perfect for Fair to Medium Skin Tones.
Translucent Honey: Sets medium skin tones with olive and golden undertones.
Translucent Medium Deep: ideal for medium-deep to deep skin tones.
Key Ingredients
Vitamin C + E Powders: Antioxidants known to support a more even toned complexion overtime
Amino Acids: Skin-compatible composition for undetectable, longwear benefits
Ultra, Finely-milled Texture: becomes one with skin, without emphasizing texture, imperfections, or dry patches
Botanical Blurring Powder: silky, finely-milled plant derived powder blurs the looks of pores and absorbs excess oil
*Source: Circana/U.S. Prestige Beauty Total Department/Specialty, Makeup Product Dollar Sales, Makeup Form: Loose Powder and Pressed Powder Compact Combined, 12 Months Ending December 2023
**Source: Circana/U.S. Prestige Beauty Total Department/Specialty, Makeup Product Dollar Sales, Makeup Form: Loose Powder and Pressed Powder Compact Combined, 12 Months Ending December 2022
***Based on Consumer Perception Study of 63 subjects with Translucent Loose Setting Powder alone
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